It’s been quite an experience working on the Hasli brand!
Hasli is an ethnic wear brand with a beautifully crafted collection of light party wear pieces. While designing, the idea was to focus on the fact that the pieces are personalized for the customers who are supremely important to the brand. Hence, the choice for gaps in the letters that reflect how without tailor-fitting the whole experience for the customer, the brand is only one part complete
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