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Iconic India | 101.6 percent increase in Orders

Iconic India has under its canopy top fashion brands such as Tommy Hilfiger, Calvin Klein, Mango, Vero Moda, Puma, Only, Nautica, Crocs, Jack & Jones, Arrow, and many more!

The Challenge

Increase organic traffic and revenue in a highly competitive fashion industry without spending any budget.

Iconic India turned to Guerrillas Inc to fix the technical SEO for the website and drive the desired revenues parallelly.

The Solution

Let’s have a look at the steps we took to optimize ICONIC as per Enterprise SEO norms:

The Challenges: Analysis & Solutions

Indexation Analysis

Website indexing is the process of downloading data from web pages and storing it in databases by search engines. They do this because they need to process data to display the most relevant results to their users. So, indexing is important for websites to be listed in search engines against user queries. 


We analyzed the website and found very few results. It means that the website could be more visible to search engines if it was indexed properly.


All indexation errors were eradicated through comprehensive on-page and off-page SEO activities. After deep optimization, the following results were achieved: