Gurugram International Couture Week

Gurugram International Couture Week (GICW) is one of the premier and largest fashion weeks in Gurugram, India — a platform showcasing the work of designers from across the globe, drawing an audience from Bollywood and the top tier of society. The brief was singular: instill the essence of international couture across every form of brand communication and creative for the entire fashion week.

A logo built for couture

As the first and grandest fashion week in Gurugram, GICW needed an identity that read as effortlessly international. We built a confident, stencil-cut 'GICW' wordmark — chic, sharp and editorial — and codified a flexible logo system that holds up everywhere, from a lapel pin to an outdoor hoarding, with a clean sponsor lockup for partner brands.

A chic, minimalist creative language

The international essence of GICW was carried through a modern yet minimalist visual system — a refined graphite-and-gold palette, generous negative space, geometric dot and stripe motifs, and bold stencil typography. Together they gave the event a premium, fashion-forward signature recognisable at a glance.

Social media with an international essence

The social-media creatives gave GICW its voice online — designer announcements, save-the-dates, venue and partner reveals, and campaign posts, all built on a single grid system. The feed appealed to associated designers, models, partner brands and exhibitors alike, building anticipation in the run-up to the week.

From passes to outdoor advertising

Every visitor touchpoint reflected the chic fashion element of the brand. Tickets, envelopes, organising-team lanyards, the event website and large-format outdoor advertising all spoke the same modern, minimalist language — making GICW feel like a true fashion extravaganza for its visitors and associated brands.