How to use ChatGPT for SEO: a personalised guide from Guerrillas

How our team uses ChatGPT for keyword research, content creation, meta descriptions, and FAQs — with real client examples and results.

As a digital marketing agency, we at Guerrillas are always on the lookout for new and innovative tools to improve our clients' online presence. One such tool we've been using recently is ChatGPT, a powerful AI-powered language model that can help you optimise your content for search engines. In this post we share how we use ChatGPT for SEO, and the results we've achieved with it.

What is ChatGPT?

ChatGPT is a language model developed by OpenAI, built on the GPT architecture. It's one of the most capable models available today, able to generate human-like text across a wide range of natural language tasks — content creation, translation, summarisation, and more. It's trained on a massive dataset of text, which makes it genuinely useful inside an SEO workflow.

Using ChatGPT for SEO

Here are the areas where ChatGPT consistently adds value to our SEO process.

Keyword research

Keyword research is a crucial part of SEO. By identifying what people search for, we optimise our clients' sites to rank higher in search results. ChatGPT helps by analysing search themes and suggesting relevant keywords and phrases.

For a beauty client who wanted more visibility, ChatGPT surfaced terms like "best makeup for sensitive skin" and "organic skincare products." Incorporating these into content and on-page optimisation lifted rankings and organic traffic. We also used it to study competitors and find gaps — niche angles like "vegan makeup" and "non-toxic skincare" that let the brand differentiate and own a specific audience.

Content creation

High-quality, engaging content is essential — but generating fresh ideas is hard. ChatGPT helps us brainstorm topics tied to a client's business and target keywords. For a food client, it suggested ideas like "10 Easy Recipes for Busy Weeknights" and "The Ultimate Guide to Hosting a Dinner Party," which we turned into blog posts and social content that resonated with their audience.

It also helps with optimisation. By analysing existing page content, ChatGPT recommends keywords to weave in — for the food client, terms like "healthy recipes" and "quick meals" that improved rankings and drove more traffic.

Meta descriptions

A meta description is a short summary of a page shown in search results, and a well-written one improves click-through. ChatGPT helps craft compelling descriptions by analysing a page and suggesting relevant phrasing. For a fashion client focused on CTR, it suggested working in terms like "affordable fashion" and "trendy clothing," producing descriptions that earned more clicks.

Answering FAQs

As search engines get better at understanding intent, answering the real questions people ask becomes a powerful tactic. ChatGPT helps us identify those questions and draft strong answers. For a real estate client, it surfaced queries like "How can I find a real estate agent?" and "What are the steps to buying a house?" — which we answered in depth to win traffic and leads.

Local SEO

ChatGPT is also useful for local SEO. It can generate location-specific keywords to fold into your content — for a Los Angeles real estate agent, phrases like "homes for sale in Los Angeles" or "real estate agents in Beverly Hills."

Case study: how Guerrillas used ChatGPT for SEO

We recently worked with a pet-industry client who wanted more visibility on a limited budget and a tight deadline, so we needed fast, innovative solutions.

• Generated content ideas like "How to Train Your Dog to Sit" and "10 Fun Games to Play with Your Cat," then built engaging blog and social content around them.
• Analysed pet-industry search themes and folded in keywords like "pet grooming" and "dog toys" across content and on-page optimisation.
• Studied competitors to find gaps, focusing on niches like "organic pet food" and "sustainable pet products" to reach a specific audience.
• Identified common questions — "How often should I bathe my dog?" and "What are the best toys for cats?" — and answered them in depth to win organic traffic.

Conclusion

At Guerrillas we're always seeking smarter ways to improve our clients' online presence. Used well for content creation, keyword research, meta descriptions, and FAQs, ChatGPT helps us build a comprehensive SEO strategy that drives organic traffic and helps brands stand out in their industries.