Black Friday Portfolio
+64.9%
Impressions growth
+36.2%
Clicks growth
+156%
Revenue growth
During Black Friday month (November 2025), Guerrillas implemented a seasonal SEO acceleration framework across three premium fashion brands — GANT India, Iconic India and True Religion. The objective was clear: capture high-intent seasonal demand and scale organic visibility across multiple brands at once.
Portfolio impact
- +64.9% growth in impressions
- +36.2% growth in clicks
- +57.8% growth in sessions
- +156% average revenue growth
Combined portfolio performance — Oct vs Nov 2025
| Metric | Oct total | Nov total | Growth |
|---|---|---|---|
| Impressions | 4,679,510 | 7,720,641 | +64.9% |
| Clicks | 38,194 | 52,035 | +36.2% |
| Sessions | 38,644 | 60,968 | +57.8% |
| Revenue | — | — | +156% |
1. GANT India
Massive uplift across visibility and engagement.
| Metric | Oct 2025 | Nov 2025 | Growth |
|---|---|---|---|
| Impressions | 928,893 | 1,948,276 | +109.7% |
| Clicks | 13,310 | 22,349 | +67.9% |
| Sessions | 13,239 | 27,447 | +107.3% |
| Revenue | — | — | +199.6% |
- Seasonal query optimisation (jackets, winter wear)
- Stronger brand-term capture
- Improved collections and internal link depth
2. Iconic India
Steady seasonal uplift across all KPIs.
| Metric | Oct 2025 | Nov 2025 | Growth |
|---|---|---|---|
| Impressions | 3,625,713 | 4,652,128 | +28.3% |
| Clicks | 22,900 | 24,357 | +6.3% |
| Sessions | 23,216 | 28,042 | +20.8% |
| Revenue | — | — | +31% |
- Improved category architecture
- Enhanced on-page structure for women's and winter categories
- Seasonal collection optimisation
3. True Religion
Breakout performance with over 10x visibility growth.
| Metric | Oct 2025 | Nov 2025 | Growth |
|---|---|---|---|
| Impressions | 95,904 | 1,120,237 | +1,068% |
| Clicks | 1,984 | 5,329 | +168.5% |
| Sessions | 2,189 | 5,479 | +150.3% |
| Revenue | — | — | +235.7% |
- Rebuilt collection pages with stronger structure
- Expanded non-brand keyword coverage
- Improved PDP content depth and relevance
Key drivers behind the growth
- Seasonal search intent mapping — pre-optimised critical categories against rising Black Friday trends
- Non-brand keyword expansion — strengthened mid-funnel visibility across all brands
- Technical SEO enhancements — improved crawl depth, site speed and link architecture
- High-intent landing pages — Black Friday, deals, winterwear and gifting pages captured transactional traffic
Conclusion
Through structured SEO systems and seasonal execution, Guerrillas drove exceptional visibility, traffic and revenue growth across three premium fashion brands during Black Friday month — proving our ability to scale multiple brands simultaneously, capture high-intent seasonal demand, and build sustainable organic growth engines for fashion e-commerce.
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