BookKeeper

BookKeeper is a multi-platform, offline, easy-to-use accounting app trusted by 1 Million+ business owners across the world. The brief was simple but tricky: help business owners fulfil their new financial year's resolutions using the app — while making accounting feel human in a crowded software market.

The big idea

We reframed 1st April as a fresh start — a new year for every businessman — and built the whole campaign around two hashtags: #NewFinancialYear and #NewAccountingResolution. Instead of listing features, we turned the product into a set of relatable resolutions any business owner could nod along to.

Six resolutions, one businessman

We shot a real businessman who became the face of the campaign, then built a series of six minimal, realistic resolutions around him — from "I'll keep my accounts hassle free" to "I'll spend my hard earned money smartly." Each creative kept the messaging simple enough for a layman to instantly get it.

Live across Google & Facebook

The campaign ran across both Facebook and Google with a coupon-led offer (BK15 · 15% off) to push the resolution from a feeling to an action. The relatable tone drove strong organic interaction in the Facebook feed.

The results

• 1,73,368 total impressions across the campaign
• 1,13,069 impressions through the Google campaign · 2,137 engagements
• 60,299 impressions through the Facebook campaign
• ~53,100 people reached on Facebook
• ~14,358 people liked, commented on, or shared the posts

A relatable idea beats a feature list. By tying BookKeeper to the universal idea of new-year resolutions for business owners, we made accounting feel human and aspirational — driving strong reach and engagement across both Google and Facebook.