Premium Fashion & Apparel
GANT India
+160%
Conversion rate
1.5M
Impressions
26,200
Clicks
Brand
GANT
Globally recognized premium lifestyle brand · Fashion & Apparel
Direct-to-consumer launch · India
Objective
To launch a dedicated Indian e-commerce website that resonates with local consumers and significantly increases conversion rate — aiming to outperform GANT's existing sales on third-party marketplaces.
Challenges
- Establishing a new direct-to-consumer presence in the Indian market
- Outperforming established third-party marketplace sales
- Building organic visibility for branded keywords from scratch
- Delivering a seamless, conversion-focused shopping experience
Strategy implemented
Conversion-driven digital framework
- Comprehensive website optimisation — technically sound, fast-loading, mobile-responsive
- Targeted content strategy with compelling product and lifestyle narratives
- Content optimised for both Indian consumers and search engines
- Strategic UX enhancements guiding users efficiently through the purchase funnel
- Design and navigation improvements across the shopping journey
- Continuous monitoring & iterative optimisation
Results (first 6 months)
Search Visibility
- All key branded keywords ranking in the Top 3 on Google Page 1
- 1.5 million impressions within the first 6 months
- Average ranking position of 8.6 across tracked queries
Engagement
- 26,200 organic clicks in the first 6 months
- 1.7% average click-through rate (CTR)
- Strong growth in branded and category-level queries
Business Impact
- 160%+ increase in website conversion rate
- Surpassed performance achieved on third-party marketplaces
- Established a powerful, profitable direct-to-consumer channel
What made it work
- A holistic, conversion-driven approach over isolated tactics
- Fast, mobile-responsive technical foundation
- Content tailored to the Indian consumer and search engines
- UX improvements that streamlined the purchase funnel
- Branded search dominance built from launch
Key insight
A great storefront converts — visibility makes it scale.
By pairing branded search visibility with a conversion-optimised experience, GANT India's direct-to-consumer channel outperformed marketplaces and set a new benchmark for the brand's digital sales strategy.
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