Rapido
2.2M
Reel views
₹0.17
Average cost per view
9,460
Clicks on the Rapido app
Rapido
India's first and fastest-growing bike taxi app with 25 Million+ app downloads, now running operations in more than 100 cities.
Influencer Marketing · Mobility · India
Promote the auto segment of Rapido's bike taxi and logistics service through influencer marketing and drive awareness and app bookings.
- Driving awareness for a newer auto segment within a bike-taxi-first brand
- Reaching a wide, relevant daily-commute audience efficiently
- Keeping cost per view within an aggressive target range
- Converting reach into measurable app clicks and bookings
Diverse creator collaboration framework
- Collaborated with 42 influencers from micro to macro tiers
- Selected creators by audience relevance, engagement and past collaborations
- Briefed influencers to create authentic Rapido auto ride reels
- Provided talking points — convenience, affordability, safety and easy booking
- Posted reels on Instagram with the campaign hashtag #RapidoAuto
- Added a clear call-to-action to book a Rapido auto for daily commutes
Reach & Engagement
- 2.2M total views generated across 42 influencer reels
- Top performer Jesika drove 179,000 views at a CPV of ₹0.067
- High engagement and strong shareability of reels
Efficiency
- Average CPV of ₹0.17 — well within target range
- CPV lower than industry standards
- Total campaign delivered within the allocated budget
Performance
- 9,460 clicks generated on the Rapido app
- Average CTR of 0.43%
- Buzz built around the auto segment
- A diverse mix of micro to macro influencers widening reach
- Authentic ride experiences over scripted ads
- Clear, consistent talking points and a single campaign hashtag
- A strong booking-focused call-to-action
- Tight CPV discipline against budget
Diverse creators, authentic stories, measurable results.
By collaborating with influencers across follower tiers and letting them tell genuine ride stories, we reached a wide audience cost-effectively and turned awareness into app clicks — exceeding expectations on reach, engagement and conversions.
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