Ziplip
50,000+
Resellers acquired
₹3 Cr
ARR in 8 months
51%
Half-yearly retention
Ziplip
An innovative social commerce platform empowering women entrepreneurs across India — connecting aspiring resellers, primarily middle-class housewives, directly with top fashion and accessory manufacturers and wholesalers.
Social Commerce · Fashion & Accessories · India
Establish a robust go-to-market strategy from zero revenue and achieve rapid, cost-effective scaling — acquiring a large, engaged reseller base without significant cash burn.
- Rapid growth required from a standing start (zero revenue)
- Limited funding demanding a highly cost-effective approach
- Building trust within a specific target demographic
- Acquiring a large, engaged user base quickly and efficiently
Community-centric acquisition & trust framework
- Hyper-targeted Meta (Facebook/Instagram) campaigns for reseller acquisition
- Precision targeting of middle-class Indian housewives by interest and behaviour
- User-generated content (UGC) campaigns using real reseller experience videos
- Authentic social proof to deepen trust and reduce CAC
- Real-time WhatsApp-based query resolution within 30 minutes
- Continuous optimisation to keep acquisition costs low
Acquisition
- 50,000+ resellers acquired from the ground up
- Highly cost-effective cost per reseller
- Continuously optimised and reduced CAC
Engagement & Trust
- 51% half-yearly retention among daily-active resellers
- UGC-driven trust and relatable success stories
- 30-minute WhatsApp query resolution
Business Impact
- Scaled from zero to ₹3 Crore ARR in 8 months
- Sustainable growth without burning limited funds
- A substantial, active community built quickly
- Precision Meta targeting at a nominal cost
- Authentic UGC as social proof to lower CAC
- Rapid WhatsApp support building deep loyalty
- A community-first growth engine, not one-off campaigns
- Cost discipline aligned with limited funding
We don't just run campaigns; we build sustainable growth engines.
By deeply understanding social commerce and the target audience, we crafted a solution that acquired users efficiently while building trust and loyalty — driving significant revenue in a short timeframe.
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